Other Commerce-Related Articles
Essays in this ecommerce series:
- Introduction and Overview
- Online vs “Traditional” Commerce
- Schemas & Concept Mapping
- The Roles Within Commerce
- Branding & Merchant Identity
- Messages For The Users
- Trust & Trustworthiness
The links below point to articles about electronic commerce that I’ve found of interest. These references are in no particular order. All of these links are exit links; thanks for visiting!
- Keeping up with the Jonesness by Justin Holloway, SALON
- Excerpt: The corporate mania for brand essence” is getting just a little out of control.
- Peter Merholtz’ e-Commerce Best Practices
- Excerpt: The “order tunnel” can be a long and windy road. It’s nice to provide a context so that users know how many more screens they’ll need to fill out, and when, exactly, the money changes hand.
- 40% of Online Retail Revenues to be Funneled Through Virtual Malls
- Excerpt: The implications for retailers are obvious. Most, forced to play the game, will “partner” with intermediary sites lest they miss out on the huge traffic — and potential customers — that hubs attract. Others, with large marketing budgets and superior designed websites, will have a chance at making it on their own. The remainder will be left to curse the day the net was ever invented.
- Asia’s culture hampers Net commerce By Julie Schmit, USA TODAY
- Excerpt: While U.S. consumers are familiar with catalog shopping and buying goods over the telephone with a credit card, Asians aren’t. Worries about Net security are exacerbated by the fact that many Asian governments have yet to pass laws to secure online credit card transactions.
- Four Key Rules of Commerce by Robert Hertzberg, Internet World
- Excerpt: Audience size is king. It turns out that success in Internet retailing depends on a company’s ability to sell in volume. I doubt this comes as a shock to anyone except those who briefly started up unsuccessful Net ventures in 1994, when “targeted marketing” was the catchphrase.
- The Broadcast Mentality: Why Commercial Websites Still Imitate Television by Glenn Kurtz, ahref.com
- Excerpt: The decisive question for web producers is this: Do you see your audience as receivers of your information, or as producers of their own? The answer to this question separates network-savvy design from the broadcast mentality.
- The Confidence Game by J.D. Lasica, The Industry Standard
- Excerpt: How do you know whether you’re dealing with a reputable Web merchant or a fly-by-night operator? And even if you’re certain a site is legitimate, how can you be sure it’s reliable?
- Factors and Principles Affecting the Usability of Four E-commerce Sites by
- Excerpt: Designers have only recently begun learning how to create effective e-information web sites–web sites that present information about
products and services. Now designers are increasingly being called upon for a new challenge–e-commerce. Most of the principles designers have learned and used to create e-information sites will apply to e-commerce as well, but e-commerce introduces some new issues and challenges that designers need to be aware of.